Tuesday 12 July 2011

Assessing your needs

1) The first step is to shed light on what is really important for you, understanding what your (real) needs are.

2) The next is to define your objectives. Firstly the

personal ones and then the business ones: only after having clarified your personal goals you may have a clear vision of what to "demand" from your job or economic assetts in terms of financial performances.

3) The third step is to create a budget, a simple plan (but a followed one!).
Do you want your company to simply generate earnings? How much? By when? Do you want to build a company that, squeezing profits for a number of years, will become well established in its market, perhaps with the intention of reselling it in the future? Or are you planning to pass it to your children in 10 years? Do you just want to create new jobs? Do you want to clear a heavy over-indebtedness in 3 years with a policy of wise profits distribution?
As there is no unique strategy and goals setting for all companies, there can not be the same goals in life for each one of us.
The concept of "wealth" is not, therefore, the same for everyone. A man "feel rich" only when "feel" that he has enough for his and his family needs, when he'll have learned to appreciate what he already has, regardless of whether this might appear short to others. 

The pursuit of wealth, intended as the endless pursuit of a growing purchasing power, will be as useful 
as chasing the other end of a rainbow.



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